Content Authenticity 101 @ Internet Identity Workshop 42

This week I’m attending the 42nd biannual Internet Identity Workshop, which is one of the most valuable conferences I’ve encountered in any professional space. As the name might suggest, the topics are largely around how to express human and organizational identity in digital terms that respect privacy and security.

I’m part of a team at Adobe that is dedicated to helping content creators and content consumers establish genuine connections with each other. We do this through three organizations that we’ve helped to create:

• Content Authenticity Initiative: CAI is a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance. The CAI does outreach, advocacy, and education around these open standards. Content Authenticity Initiative is also the name of the business unit of which I’m a part at Adobe through which we participate in all three of these organizations, develop open source and open standards, and guide implementation within Adobe’s product and service suite.

• Coalition for Content Provenance and Authenticity: C2PA is a technical standards organization which addresses the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of media content.

• Creator Assertions Working Group: CAWG builds upon the work of the C2PA by defining additional assertions that allow content creators to express individual and organizational identity and intent about their content. CAWG is a working group within the Decentralized Identity Foundation (DIF).

Last year, I published an article titled Content Authenticity 101, which explains these organizations and our motivations in more detail.

On Tuesday, I gave an updated version of that talk at IIW and the slide deck is attached here.